Merlin Entertainments has partnered with QikServe to bring digital ordering and kiosk solutions to those visiting its global Resorts. The solutions include Order-to-Table, Kiosks and Order Ahead, while Hotel guests can also make use of a new Order-to-Room service.
The new technology is already available at Resorts including Alton Towers, Chessington World of Adventures and LEGOLAND Windsor in the UK, with plans underway for further implementations at LEGOLAND California, Florida, Heide Park and Thorpe Park.
Simon Nathan, Head of Project Delivery at Merlin Entertainments comments: “The safety of our staff and guests is always our top priority. By allowing guests to use their own phones to order food and drink throughout our Resorts means we can reduce physical touchpoints and make social distancing a little easier for everyone. Digital ordering has been a key part of our guest experience well before the pandemic, but it has also allowed us to protect revenues by adapting quickly and effectively to the constantly changing restrictions.”
One of the most recent installations is at the Zafari Bar & Grill, in the Chessington Safari Hotel at Chessington World of Adventures Resort. There, guests use their mobile devices within the restaurant to scan a barcode and open a digital menu on their phones. They then enter their table number, select their order and pay – all in a safe interaction.
Daniel Rodgers, Founder and President of QikServe, adds: “We’re delighted to be able to support Merlin Entertainments internationally with a common digital ordering platform, that can support mobile ordering, kiosk and digital payment. The group is giving guests the power to choose their ordering journey and at the same time, benefitting from detailed customer data collected with each placed order; this will serve to enhance personalisation in its customer marketing.
“At a time when social distancing and health and safety is paramount, we’re proud to be supporting Merlin Entertainments in keeping its guests and staff safe and comfortable at its Resorts.”
Simon Nathan finishes: “It really has been great to get this technology deployed, at pace and with excellent support from the teams involved. The Resorts are extremely happy with the end results; it is changing the way they work as well as enhancing the guest experience.”
