Born in Bray has launched for the residents of Bray, County Wicklow. Powered by QikServe, six ultra-cool food and drink outlets on the town’s seafront esplanade have joined together to form a multi-venue ordering platform.
Fans of the food and drink offered by Box Burger, Platform Pizza, The Harbour Bar, Wing It, The Martello Hotel and new site, Vox burger can now place orders with each through their individual websites and apps or through the new ‘Born in Bray’ website. What’s more, because QikServe doesn’t charge commission on orders placed, customers can be assured that the money they spend is fully supporting local businesses.
In a pioneering move, Born in Bray, knowing that every customer is an individual with different tastes in food, has introduced the option to order from multiple businesses at once. By coordinating collection and delivery times, independent customers can now enjoy a pick’n’mix of foods; households with divergent tastes can enjoy a range of cuisines together at mealtimes.
Furthering the ease of use for customers, Born in Bray will shortly release a one stop ordering app with an accompanying, integrated loyalty card. Customers will collect digital stamps every time they spend more than €12.50 through the app; they will be rewarded with €10 off their fifth order.
What’s more, regularly run competitions and reward schemes to thank their customers. For example, when they make their online order, they will be placed automatically into a weekly lockdown draw to prizes, from gift cards to pizza DIY kits.
Nicola Duggan, co-owners of Born in Bray, comments: “We first partnered with QikServe to offer web and mobile ordering from our restaurants a couple of years ago. Since then, the rich data we’ve collected has shown customers splitting their loyalty across multiple brands; that fact sparked inspiration. We explained our idea to QikServe and they offered us a solution. Now we can offer greater variety to our customers. Rather than be pigeon-holed into one cuisine, Born in Bray feeds all their cravings simultaneously.
Daniel Rodgers, Founder and President of QikServe finishes: “Born in Bray demonstrates the flexibility of the QikServe platform. Whether customers want to offer multiple ordering routes – collection, delivery, order-to-table, or co-ordinate orders across multiple venues, our technology provides meets their needs. We’re proud to be working with Born in Bray, this is a business that hasn’t been slowed by COVID-19. Throughout the varying restrictions in place, it has been able to rely on our technology to continue providing the excellent customer service that drives the loyalty of its devoted customers.”
