Customer 2020: are you ready?
For years, salespeople and marketers have been thinking about and planning how to attract the ‘modern consumer’. Naturally, who that consumer is has changed over the years. Millennials were considered a complicated creature, nurtured by their Baby Boomer parents and impacted by the emergence of digital technologies, but not quite digitally native. Then there is Gen Z, a well-educated generation, digitally native with no memory of the world before smartphones. Just as businesses have […]
